Proof of playback reports can be accessed via the software’s user interface or the operator’s third-party software can use Navori’s API to access the Campaign Manager module directly to produce automated reports. Reports can also be customized to provide only relevant information for one screen or an entire network and results can be filtered by period. The information includes the true number of impressions while the screens were turned on and operating.
Navori Labs offers the AQUAJI computer vision software platform that analyses the audience and interacts with the QL digital signage software in real-time. By placing a camera above each screen, QL Campaign Manager can provide in-depth analytics about each ad’s performance, including the number of people who actually looked at the content, the period of engagement, and the audience’s demographic profile such as gender and age range. If the ad content was displayed on an LED billboard next to a roadway, AQUAJI can also count the number of vehicles that drove by.
AQUAJI can transmit audience data to each QL Player software at each screen so it automatically adjusts the content based on the audience’s demographic profile.
Dooh and digital signage advertising applications need a common set of technologies and features to function together. Navori Labs created QL Campaign Manager specifically for this.